The consultant will also suggest to you according to the SEO strategy for the application, so that your site will have the best chance to grab a spot on the first page
Vietnam SEO services: +84917 212 969
Search engines are more sophisticated than ever, but that doesn’t mean that SEO services have to be so mysterious and complicated.
As a trustworthy marketing partner, we can help you make sense of the noise around SEO, and create an understandable plan that generates tangible results.
Technical SEO is what most people think of when they think of SEO.
It comprises various approaches to the technical implementation of a website that induences search indexation and rankings. These include, but are not limited to, HTML markup, mobile optimization, and schema markup.
Onsite SEO relates to the quality and relevancy of site pages for terms. It includes topical authority, content quality, cross-linking of pages, image SEO, etc. Onsite SEO is considered one of the easier aspects because you can more easily create and edit these elements of your own website.
Offsite SEO relates to developing and managing links coming into your website from other web sites.
This SEO focus area includes evaluating link quality and diversity in order to remove toxic links and build new, healthy links to your website in a natural way. It can also include generating reviews and/or mentions on other industry websites.
What does SEO success look like?
SEO places your business in front of prospects by increasing your visibility in the search engine result pages (SERPs).
People are already searching for solutions on Google and Bing. We’ll help you show up in the search results, convert those people to website visitors and qualified prospects.
Better visibility & rankings in search results
What do our services include?
Keyword research and competitor analysis
Technical SEO Services to ensure that your site can be crawled and indexed by search engines
Onsite optimization for CTA placements and increased engagement
Content strategy, planning, creation, and publishing
Analytics tracking and goal setting (Google Analytics, HubSpot, Databox)
Position tracking & estimated search volume dashboard
Monthly updates that reflect performance / progress for the campaign
Link Building - obtaining quality links from related websites and online resources to increase website authority and exposure
Our SEO services may also include:
Site Audits & Research Projects
Google Manual Action & Penalty Removals
Voice Search Optimization
Why Choose Knowmad as your SEO Agency?
We understand that traffic without conversions isn’t valuable to your business.
We have proven results - see our case studies »
We bring the tools and experience needed to solve your SEO challenges, reducing your risk and letting you focus on the bigger picture.
We don’t waste time on irrelevant keywords.
We utilize a data analytics to ensure our SEO processes are solid.
We are easy to work with and become part of your team.
Why Work with Ignite Visibility Over Other SEO Agency?
Today, SEO has evolved into a complex strategy made of many moving parts that must work together as a unified brand experience. Brands also need to optimize for new features like voice search and featured snippets and ensure that everything is set up properly on the technical side.
What’s more, factors like authority and credibility are becoming increasingly critical to search performance, which means you’ll also need to include reputation management in your SEO strategy.
Ignite Visibility listens to your business goals, gets to know your brand identity, market, and competitive landscape and uses those insights to develop a custom strategy that gets you where you need to go--and beyond.
Here’s more about what sets us apart from other SEO companies:
Our low employee-to-client ratio means clients get more attention.
Our SEO experts believe that a successful strategy starts with a deep understanding of our clients’ challenges, objectives, and target audience.
Keeping our employee-client ratio low, allows us to dedicate more time to each account, allowing us to build out an SEO strategy that aligns with your brand values and audience intent.
Clients are paired with a dedicated specialist who continuously monitors keyword performance, industry trends, and the competitive landscape, so we can quickly identify and act on opportunities as they emerge.
Ignite SEO services include weekly or bi-weekly calls
We won’t bill you for service, then drop off the map. We value our client relationships, as they allow us to ensure we’re on the right track and working toward the right objectives.
We’ll let you know how things are going on a weekly or biweekly basis, and explain our processes in accessible terms, not jargon and buzzwords.
These regular check-ins ensure clients stay in the loop. We’ll share what’s working, where we can improve, and work together to ensure the strategy is moving in the right direction.
We use comprehensive strategies -- and we’ve got the case studies to prove it.
We’re more than an SEO company.
When you partner with us, you’ll gain access to a team of experts with a holistic understanding of the digital marketing landscape, and how SEO services integrate with social media, content marketing, public relations, and conversion rate optimization.
On the paid side, Ignite Visibility manages $60M in ad spend annually, making us uniquely positioned to drive results across multiple channels.
If you’d like to see the numbers, we’ll gladly share case studies that prove we’re for real.
Customized and transparent reporting
One of the most critical factors in choosing an SEO company is how they measure campaign performance. While some SEO companies apply the same generic reports to every account, Ignite Visibility builds custom reports based on the KPIs that matter most to your organization.
What’s more, we’re always fully-transparent in our reporting, offering regular updates for keyword performance, user behavior, rankings, and website performance.
We’ll always keep you in the loop, so you know exactly where your website stands as well as what steps we’re taking to improve performance.
Ignite Visibility’s SEO services offer a comprehensive approach to increasing your website rankings by optimizing on-page performance, backend issues, and developing an SEO-friendly content strategy that speaks to your ideal audience.
We’ll start by fixing the technical errors, ensuring crawlers can easily navigate through your website, so more people can find you.
From there, we’ll perform a deep dive using a variety of tools to identify the best keywords in your niche, and help you implement them in a way that drives sales.
For brick-and-mortars, increasing your search performance can dramatically increase the amount of foot traffic to your physical location.
With our local business clients, our primary goal is getting them on the map so they can capture more high-intent customers performing “near me” searches.
We’ll first focus our efforts on optimizing your Google My Business profile and establishing consistency across all existing business listings. Once everything is set up correctly, we’ll focus on building citations and developing a review generation strategy for building credibility with customers.
As your company expands into global markets, you’ll need to develop a strategy for connecting with local audiences in their native language.
While you might be able to translate some SEO content, understanding the search intent of foreign language queries, or which terms users enter to find information is incredibly challenging.
Ignite Visibility specializes in multilingual and multiregional SEO strategies, allowing our clients to deliver engaging experiences regardless of location or language.
Digital PR & Link Building
Brand reputation is becoming a bigger piece of the SEO puzzle, thanks to factors like Google’s initiative to fight fake news, and their commitment to serving users the most relevant answers to their questions.
Because relevance tends to favor big names, links from high-ranking websites, niche directories, and authoritative sources are key to rising through the search rankings.
For organizations that could use some guidance, Ignite Visibility offers SEO consulting services designed to help clients develop, implement, and optimize an SEO strategy.
Our e-commerce SEO services aim to help brands attract qualified customers and set the stage for increased conversions.
We’ll address technical issues, optimize descriptions, and improve your internal linking structure to encourage browsing. Additionally, we’ll apply structured markup to help search engines better understand your site, focus on building a memorable brand, and develop a review generation strategy to build consumer trust.
How Does SEO Work?
Generally, an SEO company boost rankings for a website by making sure it is technically correct, offers relevant content which the search engines what to rank, pages are optimized for the keywords users search for and by getting links to the website.
What Does an SEO Company Report Look Like?
SEO reports are based on the business model and goals of the business.
A reputable search engine optimization company will provide you with a monthly report. The contents of that report will depend on the nature of your business, as well as the length of time a given campaign has been in progress.
If you’re running an e-commerce site, you can expect to see a report that shows your conversions. On the other hand, if you’re running a “newsy” website, your report will focus more on traffic trends.
As a rule of thumb, though, SEO firms provide reports that show how well your site ranks for keywords related to your business and keyword growth over time, changes to rank over time, traffic patterns, and goal reports.
A few key reports to look for include:
Increase in ranking for top keywords
Earned high-quality links
Conversion rates by channel
Click-through rate for top pages
4. What Is SEO Consulting?
SEO consulting is when a business hires an agency or person to direct them on how to best optimize their websites.
Generally, an SEO consultant is an expert who creates consulting documents and walks the client through specific strategies.
5. How Does an SEO Company Integrate SEO With Social Media?
SEO and social media are tied closely together. When a blog is created to rank in the search engines, that same blog will be shared and advertised on all social media websites.
More social shares and returning users generally help a web page rank better. It is important to integrate the two.
6. What are Some Facts About Search Engine Optimization Going Into 2020?
Getting ranked number one makes all the difference. The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%, and the #1 organic result is 10x more likely to receive a click compared to a page in #10 spot.
72% of searchers will select organic over a paid listing in the Google search engine results. (Moz)
Organic CTR for positions 7-10 is almost the same. (Backlinko)
The average cost of search engine optimization in the US is between 2,500 and 5,000 per month or per project.
In most cases, search engine optimization beats PPC and social media marketing in lead generation.
Organic search is responsible for 53% of all site traffic. (Search Engine Land)
Google controls 88.6% of the search market. Bing controls 4.98%. (Statista)
93% of users do not scroll past the first page of search engine results. (Moz)
78% of consumers prefer to learn about a brand through articles rather than ads. (CoSchedule)
55% of marketers say blog content creation is their top inbound marketing priority. (CoSchedule)
In a study conducted by Search Engine Journal in 2017, SEO leads had a 14.6% close rate (Search Engine Journal)
Voice is expected to be a $40 billion channel by 2022. (Strategy Consultants)
76% of smart speaker users perform local voice searches at least weekly. (BrightLocal)
Just 22.1% report that they generally read the featured snippet and consider their question answered without clicking the blue link. (Moz)
What Is International SEO?
Google and Bing offer search engines in nearly every country and language around the world. International SEO in the practice of getting a website ranked in targeted country and language specific search engines.
8. What Is Local SEO?
Local SEO differs from traditional SEO in that it’s an effort to rank a website for people in a specific region.
Whereas traditional SEO usually involves ranking a site so that people all across the nation (if not all over the world) will find it when they search for a specific keyword or phrase, Local SEO is meant to reach people in carefully defined area (such as Chicago, Illinois or Huntsville, Alabama).
Local SEO is most often applied to brick-and-mortar locations or those targeting consumers in a very specific area, as well as larger franchises that target multiple, specific locations.
For example, if you’re an electrician in Chicago with a website, it’s not likely that you’d want your site to be visible to people in Los Angeles who are searching for an electrician. You would, however, want people in the Chicagoland area to find your website.
Local SEO optimization generally includes claiming and optimizing a business’s Google My Business page, getting local citation listings, generating reviews, and a content marketing strategy that emphasis location-specific keywords and trends.
Keep in mind also that when people search for local businesses, some of the top results are eligible to appear in the Local 3-Pack. That’s a box with highlighted business listings that appear at the very top of the search results.
If you’re running a business in need of Local SEO, you want to be in the Local 3-Pack.
At Ignite Visibility, our team of Local SEO experts knows all the tricks to give your website the greatest chance of landing in the Local 3-Pack.
9. What is An SEO Company?
An SEO company is a Search Engine Optimization Company. This means, the company provides services to business to help them get better listed in search engines like Google, Bing, Yahoo, Yandex and more.
In most cases, they will help with Google primarily. The company focuses on getting a business strategically listed in the search engine so that the website gets traffic and more businesses from people using the search engine. Search engine optimization is a very important and popular digital marketing practices.
Common SEO services include technical audits, link building, content writing, on-page optimization, international SEO, eCommerce SEO, local SEO and more.
10. Why Should I Hire an Search Engine Marketing Company?
If you have plenty of free time on your hands and not a whole lot to do, you can certainly tackle SEO services all by yourself.
That’s probably not the case, though. If you’re like most entrepreneurs or managers, your overworked and stuck with a backlog of action items that you still haven’t handled. That’s why you should outsource your SEO responsibilities to a reputable company.
Then, when that company is handling your SEO, you can take those other priorities off your plate and work on building your business.
11. What Should I Ask an SEO Firm?
There are a number of questions you should ask when interviewing an SEO company that you’re thinking about hiring:
How long have you been in business?
Who are some of your high-profile clients?
Can you provide me with some references?
What kind of reporting do you provide?
How will I know if I’m getting my money’s worth?
What are the latest trends in SEO?
Do you offer a free site audit?
Do you have any experience with businesses in my industry?
What kinds of strategies generally work for businesses in my industry?
How do you keep up with the latest changes in SEO?
What were some of the most recent Google updates?
12. How Much Does SEO Cost?
The actual amount you’ll spend depends on the size of your business, your website traffic, and your overall needs. SEO companies charge between $100 a month and $100,000 a month depending on the scope of the projected.
Most clients pay between $6,000 a month and $60,000 a month.
Many of the larger ones have significant services, technically issues that require expertise, an international presence or need a substantial team.
In some cases, they are large franchisees or multi-location businesses or have multiple websites that need to be managed. We provide custom services for these business and large teams that offer significant value.
13. How long does it take for your SEO services to see results?
SEO is not a one-time deal. It’s an investment that requires maintenance and ongoing attention to see any sustainable results.
6 months is generally a good time frame to see notable results from SEO. During the 6 to 12 month time frame, you will see the largest gains. It’s an investment that requires maintenance and ongoing attention to see any sustainable results.
What makes your SEO company and services stand out?
Launched in 2013 by co-founders John Lincoln and Krish Coughran, Ignite Visibility is a premier full service digital marketing agency based in San Diego, CA.
Read more: SEO services in Vietnam
SEO is an important part of Marketing and Business
Those figures don't lie. Therefore, in the process of doing SEO, how much website ranking on the search engine bar is the most important thing. This is similar to displaying your product and making it stand out and make it easy to see.
SEO is a fundamental part of Digital Marketing because people do trillions of searches each year, mostly for commercial purposes to find information about products and services. Search provides a major source of online traffic for brands and complements other marketing channels.
Greater visibility and higher rankings in search results than your competition can have a significant impact on your business results, no matter what the form of results.
Benefits of SEO for Business
In your opinion, what are the benefits of SEO Marketing channel? Why in Vietnam nowadays so many people start to rush to learn SEO profession and do web SEO like that?
1. A channel to attract customers that are sustainable & continuously growing
Optimizing SEO for your website has the opportunity to achieve Top Google search, which means attracting thousands of traffic to the website.
And you can maintain this result for a very long time because basically, the website is optimized for SEO, well recognized by Google and you just need to maintain them.
2. Increase ROI rate
Return On Investment (ROI) is the rate of return on investment cost, the higher ROI proves the more efficient the business operation.
With SEO, you can:
Estimate the profit gained from the traffic coming in
Increase the conversion rate of each keyword brought in, improve revenue
Analyze and evaluate the current status of business website, solve specific issues that directly affect revenue.
You can read more in this article to learn more about ROI and why a business should care about ROI.
Moreover, thanks to effective SEO, you can optimize your marketing budget for ads by implementing SEO-PPC coordinated strategies.
3. Long-term investment
Unlike advertising - when you stop investing in advertising, too, SEO delivers long term results after a period of effective optimization. Your website is still at the top, still attracting completely free traffic, still bringing in customers even without much implementation.
4. Flexible, navigating customers as desired
Website is also a form of Owned Media - communication channel owned by "the owner".
Because a website is owned media, it has benefits that only owned media has. For example, when I have a new campaign, for example, my website can easily navigate users on the page the way I want such as internal links, website banner, ... Without any additional costs.
Owned media leads to Earned Media - the channels of which brand strength comes from.
Because of an engaging website and engaging content, online newspapers and users on social media will take notice. Earned media is 88% more reliable to customers than owned media alone.
5. Improve user UX / UI on website
Because Google will be based on customer behavior to evaluate the quality of the website, consider whether to put your website on the TOP or not? So, optimizing SEO will do a couple of things - both helping the website to be appreciated by Google, while helping to score points in the eyes of customers for optimizing UX / UI well.
6. Understand potential customers' behavior
conversion rates effectively.
7. Chasing customers with Remarketing
As I said above, SEO can help you optimize your ads costs with combined SEO - PPC strategies, this also comes from understanding customer behavior.
Many businesses often wonder whether to choose SEO or PPC, but under the experience of industry experts, you should make a remarketing target strategy to target audiences thanks to SEO, such as customers who have visited important pages. inside the Customer Journey funnel because they are the exact lead.
8. Building, consolidating and developing a sustainable brand
Most users using the Google search engine, or other search engines will never stop at finding a keyword or clicking on a website on the search results and then done.
Instead, they tend to search for more related keywords many, many and many more times until they have the most complete information.
What does this mean in SEO?
Your website will most likely appear continuously in the eyes of searchers at the top position on Google. And the opportunity will be even higher when users see your business as one of the experts in the business of the product or service they are targeting.
Assuming you consistently appear in the top 5 search engine positions of the keyword phrase they are searching for, are you one of the top 5 experts in the industry?
Are you also (and still are) saying "The higher the ranking of the website on the search engine results, the more reputable the website is"?
But this is also the truth.
The keyword's search engine ranking is like a vote of belief: "Google puts a website in the top position, which means that website is a leading company in this field".
The higher your rankings appear in search results, the more trust you can get in the eyes of your customers.
So how does SEO affect businesses?
Returning to the most basic question when businesses find SEO.
The real answer is this: if you don't rank well on search engines, it won't hurt your business.
But, you are losing huge potential for revenue every day ...
You can generate thousands of visitors to your website every month thanks to SEO. And if your website converts traffic into good leads, you will have hundreds more leads every month.
That's how SEO impacts your business. The results really depend on you.
But everything has two sides of it, so does SEO.
Limitations of SEO
To help you properly understand SEO and make the most accurate decision, I will talk about the limitations of SEO in a moment.
Besides the advantages of SEO, the time invested or the competition is also the downside of SEO. As follows:
1. Long investment time - affects opportunity cost in business
The lasting long-term results of SEO can't come in a day, can they? Getting articles on your business website to appear at the top of the search engine can take a long time. It could even take months.
So, with SEO, businesses need to have patience. And this method will not be suitable for business people who need quick advertising.
2. Stronger competition
In business, competition is inevitable. With the potential that SEO brings, you are not the only business that wants to implement SEO!
Furthermore, if your SEO Marketing campaign achieves impressive results, of course the competitors will change their marketing campaign and attack you.
3. Not a conversion channel if it's purely SEO
I agree that SEO optimization has a very positive impact on the conversion rate of the website. But if you are looking for SEO purely, you shouldn't, because conversion generation depends on other complementary factors such as:
How is the UX & website UI?
How quality website content?
Do you plan on running remarketing?
Is there a CRM system to nurture potential guests slowly converting to real guests?
The result is only an SEO channel or an Ads or a simple channel that drives conversions, but there are two plans in parallel:
Plan to attract users in accordance with buyer persona (customer portrait) through traffic attraction channels such as SEO; ads; PR;….
The conversion optimization plan focuses on converting prospect / traffic into real customers / clients, generating real sales.
The continuous variation of the Google algorithm
Search rankings are mostly optimized based on Google algorithm, like a "scoring bar". If the bar is changed, the score will also change. More interestingly, Google often has unexpected updates to directly remove poor quality websites from the search results table.
So not just optimizing SEO is enough, the website should be optimized with focus on user experience, because Google's goal is to provide the best results for users.
Basic process of SEO
SEO covers many techniques from simple to advanced, easy for beginners to give up. But don't worry when I have codified the SEO process through the infographic below. Let's start simple to do bigger things.
Research : Research keywords using free and paid tools. The easiest way to start is to understand what your Clients are looking for
Deploy Content Expert based on the Keyword list that you have researched before
Optimize keywords, heading tags, meta description, images, .. for the content you have deployed.
Continuously analyze further, perform advanced optimization steps. Simply keeping the top is harder than the SEO top
CRO - Conversion Rate Optimization:
The Ultimate Purpose is Revenue and Brands. Constantly optimize the CRO for a successful SEO process.
12 The job of SEO Marketing
SEO is making the website rank as high as possible on the search results. So what work does an SEO person need to implement in detail? The answer lies in this content.
1. Plan SEO every month - quarter - year
The SEO plan should have specific implementation activities based on the current state of the business while focusing on the end goal.
The plan should be clear in the following:
Objectives (SEO audit, topic extension, ...)
Detailed execution items
The person performing
You can check out the SEO Audit Checklist of VIET SEO to capture the plan template or apply it to your website.
2. Keyword research
Keyword research is one of the first steps in the SEO process.
And the related keyword search should always be updated to serve the next SEO steps, about every 2 weeks.