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App store optimisation
Our experts will make sure your app is easily found in search results and delivering great results.
Our approach to SEO
SEO is well known for being a fast-moving and competitive industry. Many of your competitors will have already invested in an SEO agency or in-house experts to rival you in search engines.
But what gives you the edge over them? This is where our talented team of strategic SEO consultants shine brightest. With years of industry experience, we can help you navigate the increasingly complex and highly competitive search landscape.
SEO Content strategy
Content is king in the land of Search Engine Optimisation. Digital Launch has an extended knowledge on how content should be delivered.
From written content of blog posts, web pages and social media posts to photography and SEO photo editing for speed and SEO.
Our content guidelines will also make it easy for you or your staff to follow our lead if you have your own content writers/providers.
SEO website analytics
So how do you rank and how do we show progress? The truth lies in the numbers and we will provide you with just that.
Before we start you will receive a Baseline report where you can see all the current rankings on relevant keywords. Then we work our magic an every month provide you an extensive report of our progress and increase in visibility.
Our report will display the visibility rate in total, rankings per keyword but also rankings of your competitors and how they are doing.
As you may know as the newest update from Google, Google will highlight search results that have a great page experience?
It means if Google sees your website users have a poor experience on your pages, measured by a new set of metrics called Core Web Vitals, Google may not rank those pages as high as they used to be.
This update is called the Google Page Experience update and Google has just announced in April 2021 that the page experience signals in ranking won’t start until mid-June 2021 and won’t be fully rolled out until the end of August.
The new page experience signals combine Core Web Vitals with the existing search signals including mobile-friendly updates, safe-browsing penalty, HTTPS-ranking boost, and intrusive interstitial guidelines while refining metrics around speed and usability.
SEO is a fast-changing game and it is a lot of work you need to do for Google updates, we know. But be ready and be ahead of your competitors or you will leave behind.
At Digital Launch, our team is well-balanced between SEO specialists, UX UI designers, and also expert web designers. By saying that we make sure that your website is always updated according to the latest update from Google Search Engine.
What does an SEO company do? Do I even need SEO services? We answer these questions and more in this detailed guide.
As an Organic Team Lead here at Vietnam SEO, I’ve worked in the SEO field for a while.
While some things in the digital marketing industry change rapidly (Google algorithms, consumer expectations, digital technology), one thing sure hasn’t—when I tell a business owner (or a friend, or a family member) that I work in SEO, I get the same two questions I’ve been getting since I began my career:
What Does an SEO Agency Do? A Lot, Actually.
First, let’s clarify what SEO even is. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.
Here’s why hiring a legit SEO agency is so important to any business: 93 percent of online experiences begin with a search engine, and 47 percent of people click on one of the first three listings.
Now, I say a “legit” SEO agency because in the online world there are two general types of SEO: black-hat SEO and white-hat SEO.
White-hat SEO gains search rankings based on actual hard work and data. Black-hat SEO involves shady methods that can get you to the top, but not for long—and these tactics are usually damaging to your long-term presence (more on that later).
What goes into white-hat SEO? Well, there are more than 200 factors that go into what makes a page rank high on the search results page, but the ones that matter the most (and the ones white-hat SEO revolves around) are:
Whether or not your website is secure (HTTPS vs. HTTP)
Whether or not your website is mobile-friendly
How fast web pages load on your site
Whether a web page has the correct schema markup (type of website code)
The quality of your web pages’ content
The length of your web pages’ content
Presence of social signals that point back to your website
Presence of quality backlinks that point back to your website
Whether or not you have optimized images on your web pages
The search intent of the user
How do we influence all these factors? Strategically.
WebSITE STRUCTURE ANALYSIS
While Google and the other major search engines (who don’t really deserve mention, though I know Bing is trying really hard) stress that they want you to design your sites for users rather than search engines, let’s face it – it needs to be structured properly for the engines to read if you ever want to get those users. Things our web team looks for include:
HTTP or HTTPS – The “s” at the end of HTTPS means your website is secure. You need a secured site even if you don’t take credit card payments online because Google gives secure websites preference in the search results.
Analytics setup – We look for existing analytics tracking, and if there is none, we install it so we can better track where your leads and sales are coming from. This helps provide the most meaningful results for you.
Robots.txt – This is the file that is used to prevent search engine crawlers from crawling and indexing pages on your website that you want hidden from public view.
Site errors – These send signals to search engines that your site is not trustworthy and thus not worthy of being a premium listing spot. Common errors include 4XX errors, duplicate page content, duplicate title tags, missing title tags, and crawlers blocked by Robots.txt.
Indexed status – Indexed pages have been found by search crawlers (like the spiders for Google) and deemed to have enough quality for relevant search phrases. Indexed pages will show up in search results and can drive organic traffic to your site.
Sitemap – Your XML sitemap is a list of all the pages on a website that you want a search engine to index (not to be confused with the robots.txt which tells a search engine which pages not to index).
Page speed – User experience is important for search engines – they know that users are impatient. This is why site speed if a factor in how well your website ranks.
Meta elements – Duplicate title tags, meta descriptions, and site content can all negatively impact your site’s search engine rankings and click-through rate. Ensuring your meta elements are optimized will better your chances of being found on the SERPs.
Conversion rates – we look for bottlenecks in the user experience and content that might be throttling leads. For example, we will A:B test different contact forms or links to find out which ones work the best for your company.
Ultimately, your website content is the most important thing you can have—it’s what will attract visitors and convert them to leads. So once we get an idea of the content you already have, it will help us decide how to structure our plans for your website moving forward.
How Do I Find the Best SEO Company for My Needs?
We also perform a keyword analysis to find the best opportunities to rank higher and connect with more customers.
Much of your SEO success takes place off your website, on review sites, industry blogs, online directories, and more.
The good part about that is that if you’re really popular online or have lots of stellar reviews from past customers, it’s easy to rank really well for your treasured keywords. The bad part of that is most small companies aren’t that popular and many may have more negative reviews than positive, no matter how good their services are.
OPTIMIZING CODE AND SITE STRUCTURE:
Sometimes your site code and structure is in a good place and only needs a few minor tweaks. (Let’s be real—there’s ALWAYS something else you can be doing to outperform your local competitors.) When the SEO team at Vietnam SEO optimizes your site code and structure, you can rest assured knowing you have experts handling the job. But more importantly, we will:
When it comes to maintaining your website, it’s not a one and done job. You don’t just create landing pages, put them live, and that’s that.
In order to consistently drive organic traffic to your website, you need to constantly be creating new content AND optimizing existing pages on your website. The SEO team at Vietnam SEO will:
Remove or rewrite duplicate content
Place keywords in your page titles to help Google rank your pages
Add well written, keyword rich copy to underperforming landing pages
Create new landing pages to draw in other visitors
Add images, format text, and change colors to move more visitors to convert
OPTIMIZING OFF-PAGE FACTORS
Your off-site presence is just as important as your on-site factors—which is why we will work to:
Use local SEO tactics to improve your position in the search results for local terms
Find directory listings of your business online, verify them, and update them to make sure they contain accurate information
Seek out new, valuable directories to add your site to
Submit press releases about new services your company is offering and other newsworthy items we come across
Discover noncompetitive blogs in industries similar to yours for whom we can write guest posts in exchange for links
Search engine optimization is more than just making these changes to your website. What’s the point of making changes if you don’t analyze the data. At Vietnam SEO, we track, test, tweak, repeat! #TTTR That’s our motto, and we’re sticking to it. Throughout this process we will:
Monitor rankings, traffic, and conversions on a daily, weekly, or monthly basis
Use the data we’ve gathered to determine which of the above items will help your site the most
Good question. An SEO partnership is long-term, so you need to be sure of who you’re picking. Remember those black-hat techniques I mentioned at the top of this article? You’re going to want to avoid those.
Not all SEO companies or content marketing firms live up to their promises of more traffic, better rankings (Note: rankings aren’t the real measure of success), and more leads. Avoid any SEO company that promises anything like the following:
Search engine submissions
X amount of backlinks
Any sort of ROI projections
If you want promises like that, you can find them—but you’ll regret it later when the results aren’t what you signed up for.
Signs of Black-Hat SEO
A red flag should go up anytime an SEO expert makes certain claims or promises about results in X amount of time. The SEOs that give our industry a bad name are famed for what we call “churn and burn” practices, which often involve gaming rankings by:
Buying a ton of links from random, crappy websites
Using a computer program to generate hundreds of pages of garbage
Using duplicate or scraped content
Submitting fake press releases in order to spam links
I won’t say these things don’t work, because in some cases they do. The problem is they’re locked in a never-ending cat and mouse game as Google slowly shuts them down, one by one.
If you haven’t used black-hat SEO tactics on your site, don’t start. But if you have, we recommend working with a trustworthy SEO company that can help clean up your website. Don’t risk the chance of getting a Google penalty.
A word of advice—do not do business with anyone that insists on retaining copyrights to any and all meta data they create, edit, or analyze for you.
If they retain or have this right assigned to them, they can legally bar you from using it, or totally strip your site should you choose to leave them for another company. With Vietnam SEO, everything we work on throughout our relationship is yours now, and yours forever.
What to Ask Any SEO Company Before Hiring Them
Before you hire anyone, make sure you look at SEO company reviews. If numerous people have had issues with a vendor, there’s something going on. Ask up-front for examples of reviews and case studies that prove success. You should also additionally ask the following questions:
What’s in my current contract? Re-read the contract. What does it include? When does it end?
What’s the process if I cancel? Sometimes you won’t gain access to your website or you’re tied into a contract you didn’t know had an end date.
How will we communicate and how often? Set expectations early, otherwise you’re setting yourself up for disappointment.
Do I have full access to my site and Analytics/Adwords accounts? It’s helpful to know who has FTP access, CMS access, Analytics access, and AdWords access.
Will I own my website? Many SEO companies have website ownership clauses built into their contracts. For example, some will build “free” websites, but if you leave your contract early you lose all rights to it (We, of course, don’t do this. When you buy a website from us, it’s yours from day one).
Do you provide guarantees? A good SEO company doesn’t. Because of all the moving parts and because each website is different, it’s impossible to guarantee results. If you talk to a company that does, you need to back away as quickly as possible!
Have you done work like this for companies similar to mine? This is crucial. Different industries have different nuances and SEO requirements, which means you need to find an SEO provider that knows your specific industry backward and forwards.
What contracts and options are available? How do I determine the right budget? It depends on your starting point, goals, competitive landscape, and internal capabilities. No one size fits all—there are no cookie cutter solutions, at least not from the best companies.
What are all your fees and payment options? Be sure you know every single aspect of how you’re going to pay for what SEO costs. Otherwise, you might have work withheld because you “didn’t pay.”
Work with Our SEO Company to Grow Your Business
So if you’re trying to choose the best SEO company (or best local SEO company), you have to ask yourself—how do I want to appear on the web? Do I want people to think of my company as a scam because my marketing people are a scam? Or do I want my site to be a reflection of my business? If you’re interested in the latter, contact us and our SEO experts today.
Best SEO Services in Singapore by Stridec
Stridec is a proven SEO agency that have helped many recognised brands and major corporations, as well as small and medium-sized businesses, achieve stellar SEO performance to drive their growth objectives, bringing them more traffic, customers and revenue in the process. Our team of Singapore SEO experts and consultants have years of experience with business SEO service and know exactly what works and what doesn't, so that you can get the SEO results that you desire in the shortest time possible.
If you're in need of a credible and results-oriented Singapore SEO agency to bring your online presence to the next level, Stridec is the right SEO partner for you. Talk to us today.
Why is SEO important for your business
Of all the digital marketing activities that you can pursue for the growth of your business, SEO is the only one that delivers long-term return on investment (ROI), as it is the only instrument that increases the authority of your brand and market value for your asset (i.e. your website) over time.
And the best part is:
The value increases over time, so the more sustained your commitment to SEO, the better your results in the long run.
SEO gives your business credibility
It has become a societal norm in today's world that whenever someone needs a product or service, the first action would be to "Google for it".
The cool thing about being visible to users whenever they search for a product or service related to your business and your website shows up among the first few search results, your brand is instantly recognised as an authority in your industry or field of expertise.
This association immediately makes you and your business more credible and trustworthy than other competitors, even if they are more established than you.
Such a perception cannot be forced or faked, and can only be earned through a disciplined SEO process to get your website onto the first page of Google search.
Now, imagine that the top search results related to your trade are all throwing up your competitors' websites, and grabbing the lion's share of all the search traffic. How would that make you feel?
If you don't want to lose any more search traffic and potential customers to others, take action on performing SEO for your business now.
SEO lets you achieve more with your money
However, with cost-per-click (CPC) constantly on the rise, you'll end up having to pay more and more to sustain and meet your lead generation or customer acquisition objectives.
Moreover, the majority of clicks for any search terms still land on organic search results, rather than paid ads.
On the other hand, with the right strategy and disciplined execution, SEO allows you to generate more leads and sales over time without incurring additional costs.
A strong ranking at the top positions on Google search results will give you the most bang-for-buck for your digital marketing budget.
Therefore, SEO is the holy grail and ultimate digital marketing strategy for creating an automated and everlasting funnel for continuous traffic to your website.
Best SEO Singapore Agency with Proven Results
When it comes to search engine optimization, results don't lie.
We believe that the best way to prove our SEO prowess is to demonstrate the ranking results of our own website on Google search.
We walk the talk and are ourselves ranked on the first page of Google search results for a good chunk of seo related keywords including:
seo marketing singapore
best seo singapore
seo company singapore
seo consultant singapore
But wait, that's not all...
As an established e-commerce consultant in Singapore and across Asia, we are also ranked at the top of Google for e-commerce related keywords like:
ecommerce seo company
ecommerce marketing agency
ecommerce solutions provider
What this means is…
We know exactly what works and what doesn't when it comes to SEO.
Hence, we are ruthlessly efficient about our SEO approach so that every action we take will produce the maximum results and move you up the search rankings faster.
This ensures that you get ahead of your competition and dominate your market in the shortest time possible.
What Makes Us Different from other SEO companies?
Unlike other SEO agencies, we know what works and what doesn't when it comes to search engine optimization, because every recommendation or action that we provide our clients, we tried and did it to ourselves first.
We are also very particular about the long term stability and sustainability of your website's ranking performance.
So we focus on tactics that give your website a cumulatively strong foundation over time that is less susceptible to the constant Google algorithm updates.
Good SEO practice is also about providing your target audience a good user experience. As such, we also look into and advise accordingly areas of improvements needed on your website and make it more appealing to site visitors, thereby increasing your conversion rate.
Why improve your SEO?
Nothing is more important than a good search engine ranking. Improve the visibility of your website and your online presence.
Natural referencing is a discipline that is constantly being updated.
A well done SEO improves the natural traffic of a page from a search engine like Google. Improving your SEO with the help of an expert’s knowledge means gaining visibility in search results.
Increase brand visibility ;
Improvement of the website popularity ;
Getting more traffic ;
Increase in the rate of customers and sales ;
High long-term profitability ;
As most business owners, you probably heard of the benefits SEO can provide for most businesses.
You probably understand how important it is to grow your business online.
With all that in mind, you might still wonder if you could truly benefit from SEO if you aren’t actively seeking SEO traffic currently. So, what is an SEO company?
SEO is quite complex. Browsing for an SEO agency can also be quite confusing since you won’t be able to tell a good agency from a bad one. With all the hype, it’s obvious most business owners have encountered many SEO agencies in the past.
Even if the agency talks about their service, what they do and what you can get from it, you might still find it hard to fully grasp what those companies do, especially with all the complex vocabulary.
Let me summarize what SEO companies do in a nutshell with this little diagram:
What do SEO Companies Offer?
SEO companies offer services that helps you optimize your search engine results which in turns helps you improve your visibility online.
Search engine optimization is about changing your website, its design, creating & optimizing your content and generating links back to make sure you appear in the search engine results.
The more optimized your website and content is, the more search engines like Google are likely to rank your website on the first pages of the search engine results (keywords or phrases relevant to your business) you are trying to appear for.
One of the biggest benefit to work with an SEO agency rather than having someone internally is that they have experience generating results for companies like yours.
SEO experts (not all of them) know what works and what doesn’t to make your brand appear in search engines such as Google, Bing or Yahoo.
Most SEO agency have a team of SEO experts that have a wide range of combined experiences. This combined experiences can be extremely valuable because they know exactly what to do to generate results efficiently.
SEO agencies generally provide a wide range of services, here are a few:
Tailored SEO strategy
Website speed optimization
Content marketing creation
In summary, they can help you create the right SEO strategy and then take care of implementing it for you. The best SEO agencies will work with you constantly to generate results. They will treat your business as their own, meaning they will be extremely dedicated to your business.
The goal of an SEO agency is to generate the best results based on your goals. Your goals could be generating a strong return on investment or gaining as much visibility as possible. The SEO team will be there to see your goal through.
How can they achieve such results? It’s a combined work of all their experience to make the right decisions and a relentless attitude to always find ways to improve & understand what worked and that didn’t.
At least, this is our attitude at K6 SEO Agency because we want you to get as much as possible from our work with you!
What are the true benefits of working with an SEO company?
Working with an SEO company has tons of benefits for your business because search engines are some of the most visited websites online which means you can gain a lot of visibility.
Here are the three most known ways an SEO company can help:
#1 – Improving Your Search Engine Results
A solid SEO company will be your best ally when it comes to increasing your website’s ranking on search engines such as Google. With current knowledge, strategies and tools, an SEO company will be able to optimize your website to increase its authority on search engines.
The first step for an SEO agency is to do keyword research. This phase of the SEO process is really important because targeting the right keywords can attract the right audience to your website.
After this phase, they will also optimize your site architecture to let search engines crawl your website results. This means that the search engines will be able to see the pages on your website.
Your SEO company will be able to find which modifications are needed your site design & content to help your search engine rankings and help you implement those chances efficiently.
In summary, the higher you rank for your desired keyword, the more you will attract the right prospects who will have a high chance of becoming your customers.
#2 – Attracting The Right Target Audience
The goal of an SEO company is not to bring you any visibility, they want to target high intent keywords. High intent keywords are keywords your target audience might search that would signal that they are truly interested in what your company has to offer.Learn more about: Saigon SEO services