Experience for Boosting a Website to Top of Google Search in VietnamTo elevate your website to the top of Google search results in Vietnam, you need to combine multiple factors and execute an effective SEO strategy. Here are some essential experiences to achieve this goal:
- Local Keyword Research: Understand the keywords that users in Vietnam use when searching for products or services related to yours. Utilize keyword research tools to identify popular and relevant keywords.
- Optimize Website Structure: Ensure your website has a logical, user-friendly structure. Use header tags (H1, H2, H3) and meta descriptions to optimize content.
- Quality and Diverse Content: Create high-quality, useful, and engaging content for your readers. Combine text, images, videos, and valuable information to provide a diverse experience.
- Optimize Images and Videos: Compress images to reduce page load times and enhance user experience. Ensure image and video descriptions are utilized to provide relevant information.
- Build Quality Backlinks: Develop links from credible and relevant websites. Quality backlinks can significantly improve search rankings.
- Mobile Optimization: Ensure your website is fully responsive across mobile devices. Currently, Google considers mobile-friendliness as a crucial ranking factor.
- Provide Great User Experience: Your website should load quickly, have an intuitive interface, and present information seamlessly.
- Utilize Social Media: Incorporate a social media strategy to share content and create links back to your website.
- Track and Evaluate Results: Use analytical tools to monitor keyword rankings, traffic volume, and user engagement. Use this data to fine-tune your SEO strategy.
- Consistency and Improvement: SEO is an ongoing process. To maintain your position at the top of Google, you must consistently engage in SEO activities and continuously refine your strategy.
What is SEO service? Things you need to understand!SEO services are search engine optimization services provided by a third-party SEO Company, a Freelancer or an SEO specialist, for the purpose of optimizing your website so that you can earn money. Get more traffic and revenue from search results.
Most SEO plans will include on-page optimization, off-page optimization, and technical SEO, however, some focus solely on specific areas such as off-page SEO optimization.
Why do you need to use SEO services?Investing in SEO services is a very useful thing, you can get benefits such as:
- Support in areas of SEO expertise, including off-page SEO, local SEO, and technical SEO.
- Save time by hiring others to do SEO tasks like keyword research, content creation, and link building.
- Improve return on investment (ROI) through using platforms like MarketingCloudFX to track and improve performance.
- Optimize marketing budget (SEO services cost four times less annually than using internal staff).
How much does SEO service cost?Pricing for SEO services depends on a number of factors, including your specific goals, the level of competition in the industry, and the size of the SEO company you use. On average, the monthly SEO packages provided by SEO companies will range from 5 to 15 million VND (corresponding to more than 150 million VND / 12-month project), and if you hire Freelancer or SEO Inhouse, the number This will be at a fixed rate of 10-12 million VND/month but without any commitment from SEO personnel.
What types of SEO services include?Common types of search engine optimization services include:
- Local SEO Services: Optimize your website and local listings to meet local search requests.
- Ecommerce SEO Services: Optimizing your website to drive online shopping.
- Voice SEO Services: Optimize your website to match voice searches.
- SEO Audit Services: Detect and fix the most important SEO issues on your website.
In some cases, search engine optimization services will focus on specific areas of SEO, including:
- Onpage SEO: Focus on optimizing website elements like title tags, content, etc.
- Offpage SEO: Focus on optimizing your online presence, including links to your website.
- Technical SEO: Focus on optimizing the ancillary elements of the website such as page loading speed, site architecture, etc.
What ranking factors does SEO services optimize for?The ranking factor that SEO services aim for will depend on your SEO plan. A full service package will optimize for on-page, off-page and technical SEO, while an off-page SEO service plan will focus on optimizing for off-page SEO.
Search engines like Google use more than 200 important ranking factors.
The most notable factors include:
- Backlink Profile: Focus on the quality and quantity of external pages linking to yours.
- Content: Including keyword targeting, proper keyword integration in content, usefulness of content, etc.
- User Experience: Including page speed, usability, mobile-friendliness, etc.
For example, a freelancer might focus on specific areas of SEO, such as off-page SEO. In comparison, a consultant can specialize in SEO audits, while an agency can provide SEO solutions including on-page, off-page and technical SEO.
For the most accurate information on search engine optimization services, contact your service provider. They can provide a list of products and prices related to search engine optimization for your business. Your team can then compare SEO plans based on this list.
What should SEO services include?After you have understood the definition of SEO services, it is important to look at the services offered by SEO companies. While each digital marketing company has its own unique characteristics, it is nevertheless desirable to partner with a service provider that offers a complete package for your SEO campaign.
- Custom strategy
- SEO Audit
- Competitor analysis
- Offpage optimization
- Onpage optimization
- Continuous optimization
- Monthly report
- ROI tracking
- First-party data activation
1. Custom StrategyA custom strategy is a core component of the definition of an SEO service. When you take a personalized approach to your business, you can maximize your return on investment (ROI) from SEO. That means more calls, orders and visits to your company.
If you invest in an SEO package, your team needs to make sure your agency offers a customized strategy. That's because many SEO companies, especially those promoting "cheap" SEO services, offer cookie-cutting or copy-and-paste strategies.
With a cookie cutter SEO approach, your business doesn't get the maximum ROI. In most cases, companies don't appear on the first page of search results with these types of strategies, which doesn't help your business as only 25% of users bounce off the page. first of the search results.
Think of it this way: If you owned a medical facility, would you rather use the same SEO strategy as a retail store? Of course not! Your audience is different, and the way you reach them through search (and lead them to your activity) is also different.
That's why your team needs to invest in services from SEO companies that offer customized strategies.
2. SEO AuditEvery SEO company service should include an SEO audit (Audit SEO).
With an SEO audit, your SEO service provider will have an insight into your current strategy.
Even if you don't have an SEO strategy in place, your agency will evaluate your site from an SEO perspective, see where it excels and where SEO improvements can be used. While you can use free SEO audit tools, they don't give you the same insights as a team of SEO experts.
That's why SEO services should include an audit.
If not, it shows that your SEO company lacks preparation and investment. A missing SEO check also shows that your agency is not planning on creating a custom strategy for your business. Instead, they use a template, that's why they don't want to invest time testing your site.
The best SEO solutions are tailored to your business, brand and audience.
3. Offpage OptimizationWhen you invest in SEO services, your package should include off-page optimization. In SEO, off-page optimization refers to optimizing factors outside of your website that affect your rankings in search results.
For example, your backlink profile can shape your rankings in search results.
Your backlink profile, for reference, refers to the number and quality of websites linking to your site. For example, a food blogger might link to your website when sharing custom cookies you created for their wedding.
As part of an SEO company's services, they typically provide the following services for off-page SEO:
- Promote your website content to bloggers and webmasters
- Develop shareable content for your website's blog
- Monitor your company's mentions on social media by users and influencers
- Optimize your Google My Business profile
They can give your team an overview of what their SEO marketing services include and what specific products mean. That way, your employees can make an informed decision when choosing an agent.
Read more SEO Vietnam
4. Onpage OptimizationOn-page optimization is another important component of what SEO services mean. With on-page optimization, your search engine optimization company focuses on optimizing the features of your website for search engines like Google.
A few examples of some on-page SEO products and services include:
- Updated title tags, meta descriptions, and title tags for search
- Check your site's information structure, redirects, and internal linking structure
- Create a sitemap
- Optimize your website images according to best practices
- Research and optimize your website with valuable and relevant keywords
- Produce fresh, SEO-friendly content for your website
- Analyze the usability, speed and design of your website
5. Continuous OptimizationSEO is an ongoing strategy, which is why the definition of SEO services often emphasizes the partnership your business forms with your SEO company.
You are collaborating on an ongoing basis with your agency which is why SEO companies should act as an extension of your business to increase search engine visibility and search revenue. sword. That's also why their services should include progressive optimization.
With Continuous Optimization, your SEO Company will optimize your website on an ongoing basis.
Even after your website meets SEO standards, they continue to find ways to improve and enhance your SEO strategy, which allows you to earn more traffic, leads, and sales. goods from SEO.
For example, your dedicated account manager can find additional keywords to target your business.
This discovery translates into new content, which leads to its promotion to bloggers and webmasters in your industry. No matter how advanced or successful your SEO strategy becomes, your company and SEO agency can make it one percent better.
That's why it's important for your business to partner with an agency that recognizes that and sees the potential in your website.
6. Monthly reportTransparency is essential when it comes to SEO services.
You want an agency your team can trust and rely on, which is why it's so important to partner with an SEO company that includes periodic monthly reports. With SEO reports, your business can get instant insights into the results of your SEO strategy.
For example, your report might include:
- Organic traffic
- Leads generated
- Revenue generated
- And more
- Your SEO company's services should also include time with your dedicated account manager.
7. Track ROIBusinesses cannot settle for search engine optimization services without tracking ROI.
While Google Analytics can help e-commerce businesses, lead-based businesses need a better ROI tracking solution. That's why it's so important to partner with an SEO service provider that includes tracking return on investment.
When your SEO plan includes ROI tracking, you can (at a glance) see the following:
- Number of leads generated from SEO
- Number of sales closed from SEO
- Total sales value from SEO-generated leads
- Average sales value from leads generated by SEO
For example, KingNCT clients have seen their return on investment increase by an average of 20% with it.
If you are looking to maximize SEO performance and track ROI, focus on SEO services that include ROI tracking. They will give your team more data and empower you to make smarter, data-driven decisions about your SEO and digital marketing strategy.
8. First-party data activationSearch engine optimization is a great way to generate first-party data, which is a powerful tool for advertising campaigns, email marketing initiatives, and other digital marketing strategies. That's why SEO services from top providers will include first-party data activation.
For example, offer first-party data activation with our SEO packages, which include:
- Customer Data Platform (CDP)
- Personalization Platform
- Landing page builder
- Email Marketing Software
So if you're buying SEO services, look for those that enable your first-party data.
Example of SEO servicesSEO (Search Engine Optimization) service is the process of optimizing a website or a certain web page to increase the likelihood of appearing higher in the natural search results of search engines such as Google, Bing, Yahoo and more. Here is a specific example of SEO services:
Let's say you are the owner of an online store that sells children's toys. You have designed a beautiful website, but you find that your website is not well known and sales are not high.
You decide to hire an SEO service provider to help you optimize your website. The SEO company will perform the following tasks:
- Keyword research: The company will research and analyze keywords related to children's toys that users often search for on search engines. For example, “baby toys”, “smart toys for babies”, “educational toys for kids” and many more.
- Content Optimization: The SEO company will review the content on your website and recommend changes for keyword optimization. This includes writing high-quality titles, descriptions, and content that support target keywords.
- Building Backlinks: The SEO company will create an external linking strategy to enhance the credibility and consistency of the website. This includes building links from relevant websites, writing SEO-friendly articles, and sharing content on social networks.
- Website Optimization: The SEO company will check the technical factors of the website, including page load speed, URL structure, title tags, Meta tags and many more to make sure that your website you adhere to optimization standards.
- Monitoring and reporting: The SEO company will monitor and evaluate the performance of the website, including keyword rankings, traffic, and conversion rates. They will provide periodic reports so you can track your progress and get a clear understanding of the effectiveness of your SEO services.